Prepare for launch

Prepare a launch event to create excitement around your company's new Yammer network.

A Yammer launch is an effective way to:

• Show support for the company's goals.

• Demonstrate leadership within the community.

• Train employees on how and why to use Yammer to help them become more productive and connected.

Choose your launch event

Think about the type of launch event that works best for your organization based on company culture, business needs, and interests.

Consider these questions to get started:

• How will your launch event support company objectives and business goals?

• What type of activities will leadership and employees enjoy?

• How much time and what resources will be needed to execute the launch?

Types of launch campaigns

• Yammer network competitions: Organize a daily or weekly competition on your Yammer network, and award prizes or recognition to participants.

• Executive discussion (also known as a YamJam): Engage executives to participate in a one-hour, live discussion on Yammer. Decide discussion topics ahead of time, and assign a moderator who can facilitate the discussion.

• Lunch & Learns / trainings / open house: Hold informal Yammer learning sessions to share sample messages, best practices, and encourage users to sign in and interact on Yammer.

• Yammer tips: Post daily or weekly Yammer tips on topics such as how to use Yammer to accomplish a certain task or goal.

• Free swag or treats: Hand out Yammer-branded or company-branded swag as prizes to bring employees together to talk about Yammer.

Communicate your launch

Use a Microsoft template  from the Yammer adoption resources below to organize and announce a communication plan for your Yammer launch.

Want more?

Yammer adoption resources